Siebel Marketing: Marketing Manager Rel 15.5

Duration : 3 Days

What you will learn

This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You'll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.

Learn To:

  • Create segments and segment trees and load them into campaigns.
  • Use the List Format Designer to create export list formats.
  • Utilize the Email Marketing Server to create personalized email campaigns.
  • Create marketing plans, programs, campaigns and responses.
  • Manage events and marketing lists. /li/u

Benefits to You

By taking this course, you'll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you'll

develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.


  • Application Developers
  • Business Analysts
  • Data Modelers
  • Developer
  • End Users
  • Project Manager
  • Support Engineer
  • Technical Consultant

Related Training

Suggested Prerequisites

  • Basic knowledge of Windows navigation
  • Oracle BI EE navigation skills
  • Siebel Business Analyst 15.5
  • Siebel navigation skills

Course Objectives

  • Understand Siebel Marketing terminology
  • Understand the Siebel Marketing architecture
  • Create Segments
  • Create Segment Trees
  • Use Answers and Dashboards to analyze marketing data
  • Create Marketing Plans, Programs and Campaigns
  • Use the List Format Designer
  • Manage marketing lists
  • Manage marketing responses
  • Create personalized email marketing campaigns
  • Manage events
  • Plan and budget marketing activities
  • Understand campaign load formats

Course Outline :

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